Kindness for All
We believe that demand is truly in the consumer's hands: we can all affect which products are available in our marketplaces. As we all choose more vegan, sustainable and ethical products, global demand will shift, which, coincidentally, will saves lives.
Fact: Any dollar spent on a non-vegan product is a dollar spent in support of violence toward animals.
We also don't forget our human kin: unimaginable suffering and impoverished conditions are perpetuated by the production of products (some practical, some not) that should be made or harvested in a way that supports the well-being and success of others.
We work with suppliers who trade ethically, because we have a relentless will to enable others to grow as we want to grow.
We're about questioning everything. Stripping ourselves of pride, and unlearning what we think we know to re-learn the things we should understand more passionately.
We boldly stand for those who cannot speak for themselves.
We urge all to go vegan in the name of love. Love for animals. Love for our health. Love for our planet.
We believe we are caretakers, not takers, of this Earth. This is precisely why we're kindflies, named after the humble bees and butterflies that enrich our Earth by nurturing vast varieties of the plant life that we need to survive.
Two percent of profits are donated to
The Butterflyway Project and local animal sanctuaries. There are people out there working countless, thankless hours to protect and preserve innocent life, and we whole-heartedly support their work.